In recent weeks, Elon Musk and Tesla have been under relentless attack, particularly from mainstream media outlets. Headlines scream about declining demand, embarrassed owners, and orchestrated protests targeting Tesla showrooms. Stories circulate of vandalized stores and groups allegedly hell bent on destroying the company’s reputation. If you believe the narrative, Tesla is teetering on the edge of collapse a victim of its outspoken CEO and a supposed shift in public sentiment. But is Tesla really dying? A closer look reveals a starkly different story: this could be the greatest advertising campaign Tesla never paid for.
The media frenzy paints a grim picture. Reports claim that demand for Tesla vehicles is plummeting, with some suggesting that owning a Tesla has become a source of shame tied to Musk’s polarizing persona and political stances. Protests at nearly 90 Tesla locations worldwide, alongside a 37% drop in Tesla’s stock price in recent months, seem to bolster this tale of doom. Critics point to these events as evidence that Tesla’s golden era is over, that the brand has lost its luster and its customers. But here’s the catch: the data tells a different story.
Google Trends data for searches like “buy Tesla” has skyrocketed in recent weeks, both in the U.S. and globally. Far from fading, interest in Tesla vehicles appears to be surging. This isn’t the behavior of a customer base turning away in shame, it’s the hallmark of a brand commanding attention. Posts on X echo this sentiment, with users noting that the spike in search interest feels like a counter reaction to the negative press. One could argue that the media’s obsession with “taking down” Tesla has inadvertently shone a spotlight on the company, driving curiosity and desire to unprecedented levels. Call it accidental marketing, but it’s working.
That said, it could get worse before it gets better. It’s impossible to predict when vandals might decide to stop targeting Tesla vehicles. Fortunately, U.S. Attorney General Pam Bondi is taking a strong stance against such acts, and the penalties are not something to overlook. We at Tesla Impact stand with you through this, committed to supporting our community and the vision that drives us forward!
